Senior Analyst – General Electric, Hyderabad (2+ years of experience)

Jobs Admin 11 Nov, 2014
2 min read

Do you have exposure to Credit card marketing? Can you extract data from multiple data sources, analyse it and generate innovative ideas? How about implementing them to create a significant business impact? If your answer is unequivocal yes, have a look at this amazing opportunity.

Designation – Senior Analyst – Marketing Analytics

Location – Hyderabad

About employer General Electric

Job Description:

The selected candidate will be part of Analytics Center of Excellence rolling up to GE Capital Retail Finance, Hyderabad. The candidate would be part of the marketing analytics team working for one of the major portfolio of Retail finance

The role will require working with the local team members and communicating regularly with portfolio analytics team located onsite.


  • Extracting data from multiple data sources (i.e. excel, oracle, text files)
  • Use SAS procedures like proc summary, proc means, proc univariate, proc sql to deliver multiple analyses like assessing marketing campaign effectiveness, profitability of specific segments,
  • Report creation/ MIS, Ad-hoc Analysis
  • Only on a need basis, able to build predictive models, including, but not limited to linear/logistic regression and segmentation techniques for delivering analyses and building strategies to drive portfolio growth
  • Scoring/Back testing predictive models for population selection in designing new campaigns, and tracking existing campaigns
  • Ability to generate innovative ideas and work on them which would have significant business impact
  • Communicating business results/interpretations with clients and peers
  • Analyze performance of marketing campaigns and propose targeting strategies.

Qualification and Skills Required:

  • Bachelors in any quantitative discipline
  • Strong Programming skills (SQL/SAS) with minimum of 2 years of hands on experience
  •  Exposure in data analysis techniques like modeling, segmentation, hypothesis testing…
  • Experience in creating Excel reports (Pivot tables, Graphs…).
  • Excellent communication skills to be able to communicate effectively with the stakeholders
  • 18 months in GE and 12 months in the current role.
  • Should not be on performance improvement plan

Desired Characteristics:

  • Understanding of US credit card or retail business
  • Exposure to marketing and retail concepts
  • Thorough knowledge of complete RF databases
  • Proven ability in delivering and reviewing business results with clients and peers
  • Experience in handling large data, creating reports and giving business insights
  • Experience in Web analytics and omniature
  • Exposure to Data visualization tools like Tableau

Interested candidates can apply at this PAGE.

If you want to stay updated on latest analytics jobs, follow our job postings on twitter or like our Careers in Analytics page on Facebook

Jobs Admin 11 Nov, 2014

Frequently Asked Questions

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Responses From Readers


Take a note

10 Nov 23 • 08:00pm

View all notes